Eng. Yasser M. Farid
DG
Eng. Yasser is an IT Specialist at the UAE Federal Authority for Governmental Human Resources (FAHR) and Co-Founder of ESAALNA Technology & Administrative Consultancy, with over 2 decades of experience in Information Technology across multinational and government entities. He holds a Bachelor’s degree in Electronics & Communication Engineering from Alexandria University, where his graduation project focused on Artificial Intelligence, and a Diploma in Computer Programming from the American University in Cairo (AUC-CACE). Yasser is certified in various tech competencies, including Information Security Management (ISO 27001), IT Service Management (ITIL), and AI Applications, with certifications from prestigious institutions such as UNESCO, Canada Global Center, and Automation Anywhere University. Throughout his career, he has been recognized multiple times, earning awards like “Exceptional Employee” and “Most Positive Employee,” and was a key member of the FAHR team that won the 2022 HH SH MBR Government Excellence Award for Best Entity in Data & Knowledge Management. Eng. Yasser Farid DG & Co-Founder
Dr. Mohammed Fakhr Eldeen
CCO
Dr. Mohamed Fakhreldeen is currently the Chief Commercial Officer (CCO) of Esaalna, with almost 3 decades of experience in Strategic Planning, Business Development, and HR Management. He holds a DBA in Organizational Psychology from California Southern University and a B.Sc. in Civil Engineering from Alexandria University. He is also a Certified Trainer in Change Management Strategies and Techniques from IMD, Lausanne, Switzerland, and Xerox Corporation, and is currently pursuing a Master of Management Learning & Development (MMLD) at Euro Arab Management School, Spain. Dr. Fakhreldeen’s career highlights include enhancing sales and customer service strategies across various sectors, including telecom, retail, and corporate sales. His senior management roles at companies like Vodafone, Raya Distribution (Nokia), AIG, and Xerox are marked by significant improvements in customer service delivery and HR training. As a freelance consultant, he has advised numerous multinational firms on optimizing customer service strategies and implementing comprehensive business concepts. www
Dr. Ahmed Takky
COO
Dr. Ahmed Takky is the Chief Operating Officer of Optima World for Sustainable Development, Cairo, Egypt, and Esaalna, a sister company based in Abu Dhabi, UAE. With over more than 30 years of experience, Dr. Takky is a Certified Trainer in Leadership, Coaching, and Organisational Transformation Strategies, including Digital Transformation. His extensive experience spans several multinational companies across the Gulf region and Egypt, and he is certified by Procter & Gamble. Dr. Takky holds a B.Sc. in Mechanical Engineering from Alexandria University, a Mini MBA from the Arab Academy for Science, Technology & Maritime Transport, and a DBA in Organisational Psychology from California Southern University. He is also recently certified as a Digital Transformation Strategist from Università degli Studi Guglielmo Marconi. Dr. Takky’s career highlights include leading large-scale operations and strategic business planning, managing budgets and supply chains, and spearheading projects with a total CAPEX of $150 million. He has successfully led the launch of new products, coordinating efforts across R&D, Marketing, Engineering, and Manufacturing, with a strong focus on enhancing sales and customer service strategies. His expertise in LEAN Manufacturing, Six Sigma Implementation, Business Process Re-engineering, and Digital Transformation has made him a valuable asset in various industries, including FMCG, food, edible oil, packaging, and manufacturing.
Optima World our Main Startegic Partner
ESAALNA is a srategic Partner with OPTIMA world for Sustainable Development (OWSD) is a dynamic organization based in Cairo – Egypt, established 2009, OPTIMA has a sister company called Esaalna located in Abu Dhabi - UAE that was recently established in 2023 as part of the strategic growth plans of OWSD to expand its business in the GCC countries with a vision of offering Best Practice methodology and approach in Organization Development, Consulting, and Learning. The ultimate goal is to serve the MENA & Africa & Asia markets covering, deploying and integrating the four pillars of business: Strategy, Processes, People & Technology and Digital Transformation (SPPT). Our sustainable edge lies in creating a business model that applies continuous learning, expert knowledge and relevant experience.